Experienced creative designer with a bachelor’s degree in advertising and over 12 years of expertise, recognized nationally for creativity and collaboration. Boasts a diverse portfolio spanning earned, social, advertising, digital, and other mediums. Acknowledged as an influential figure in the design community.
This project showcases the journey from logo ideation to a full brand identity, ensuring consistency and recognition across all touchpoints. It covers concept development, visual identity creation, brand guidelines, and implementation across digital and physical mediums. The result is a cohesive, impactful brand that resonates with its audience.
The campaign highlights the Mitsubishi SUV range along with exclusive service offers from Al Habtoor Motors. It primarily focuses on digital platforms, with a limited presence on outdoor advertising sites.
The campaign featured OOH screens and social media, creating a seamless, multi-platform experience that engaged coffee enthusiasts across the region. The result? A significant boost in foot traffic and customer engagement, marking Starbucks’ debut OOH campaign as a standout success in the region.
From logo to packaging, every detail highlights the cookies' shape and appeal. The 360-degree campaign engages consumers through social media, influencers, and in-store events.
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Ming is an online jewelry store that offers unique and trendy designs.
The project involves creating a logo, brand identity, packaging, and social media assets.
StormFiber is a high-speed internet service provider offering HD channels and phone services. The campaign aims to establish the Bolt logo with vibrant, energetic colors and a dynamic feel.
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The campaign idea is to showcase visuals of roaring lions merging with individuals in high-energy moments, symbolizing the unleashing of their internal power.
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Fuzetea is a fusion of iced tea and fruit flavors. The campaign idea is to highlight the Fuzetea leaf logo and its distinctive lemon and peach flavors.
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Shaukat Khanum Hospital is a free cancer treatment facility. The campaign aims to drive donations to complete its construction, with community members saying, 'It’s my duty to complete the hospital.'
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This is a pitch project for Pepsi's World Cup campaign, where I captured cricketer in the moments leading up to their victories. The campaign's tagline, 'Now or Never,' resonated powerfully. The pitch was successful, and we secured the client.
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Booklet design for Red Bull Campus Cricket, an initiative by Red Bull where college and university students from around the world compete against each other, representing their countries
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CAC 1000 is a calcium tablet that supports a hassle-free daily routine with a regular dose. The campaign highlights women from different walks of life, fulfilling their duties with ease after taking their daily calcium tablet.
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Intrinsic campaign design for Sprite Pakistan, using a minimalistic approach by showcasing larger-than-life Sprite bottles in a highly appetizing and appealing way.
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Toyota campaigns focus on the brand's reliability and strength by showcasing extreme weather conditions and off-road experiences.
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Responsible for all creative and design tasks, including logo development, project brochures, and social media content. Ensures brand consistency across all visual communications and marketing materials.
Spearheaded integrated campaigns for renowned brands, leading to a substantial surge in brand awareness and significant sales growth.
Led creative direction for national and international advertising campaigns resulting in increase in revenue.
Successfully launched Yamaha bikes in Pakistan with creative designs and engaging social media, boosting brand awareness and sales.
Led the design pitch for Pepsi Pakistan, securing the account and contributing to the iconic cricket campaign.
Created designs and concepts while guiding the creative team to meet client expectations
I completed my bachelor's degree in Media Sciences with a major in Advertising
Feel free to reach out to me. I’m looking forward to connecting!
+971 52 852 2514
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